Build the Business and Life, You Were Born For.
This isn't about more hustle. Itβs about a fundamental identity shift. We reveal the leader within, so you can move from operator to owner, from founder to legacy.
Feel That? The Quiet Friction Between Who You Are and Who You Must Become.
That success you've built? It's the starting line. Not the finish line.β¨Stalled growth. Endless hours in the business, not on it. The vision thatβs starting to fade. That nagging feeling that you're capable of more.
For the Innovator
The drift is setting in. The initial fire is a flicker. You're navigating in fog, making decisions from a place of uncertainty, not clarity. This isn't the legacy you envisioned.
For the Franchise Owner
You bought a business for freedom, but youβre trapped in a high-paying job you created for yourself. Buried in fees, staff headaches, and admin. The system owns you, not the other way around.
This isn't a business problem. It's an identity problem.
We Don't Fix. We Elevate. Your Path from Ordinary
to Extraordinary Starts Here.
From Operator to Owner
Step out of the daily grind and into your true role as the visionary.
From Good Self to Whole Self
Integrate your values, your vision, and your vitality into your leadership.
From Drift to Destiny
Replace uncertainty with a clear, compelling path forward.
The Data Doesn't Lie: Identity Precedes Scalability.
A study by the Harvard Business Review reveals that founder-led companies that master the transition from 'operator' to 'strategic leader' grow 3x faster and are 57% more profitable than their peers.
Why? Because sustainable scale requires a leader who has scaled themselves first. Your mindset is your most valuable business asset. We build the leader, the business follows.
Focus. Forge. Ascend. β¨
The Rhythm of Your Transformation.
FOCUS
We start with ruthless clarity. We identify your core values, your non-negotiables, and the single most important lever for your growth. No more chasing shiny objects.
Forge
This is where we build the leader. We forge your new identity, your strategic plan, and the embodied practices that create resilience and authentic power.
ASCEND
This is execution with purpose. You lead with confidence, scale with impact, and build a business that serves your life, putting Family First. This is your new normal.
We Don't Sell Coaching. We Forge Leaders.
This isn't about adding more tactics. It's about a cellular-level transformation. Hype doesn't last. Identity does.
Virtus β The Identity Forge (12 Weeks)
Unshakable inner integrity. Excellence becomes who you are, not what you perform.
Dominium β The Leadership Forge (6 Months)
A culture of excellence. Your standards ripple through your team, killing drift at the source.
Aeternum β The Legacy Forge (12 Months)
A legacy that multiplies. Your influence, systems, and story are secured for generations.
Imperium β Lifetime VIP Access (Exclusive)
Immortality in your mission. Direct access and authority within a council of elite leaders.
Your Guide from Grind to Growth.
Craig Whitney isn't just a coach; he's a catalyst for profound identity shifts. With a background in guiding first-time and transitioning business owners, his purpose is to help you bridge the gap between the leader you are and the leader you must become.β¨
His approach is primal and direct, cutting through excuses to reveal the empowered leader within. He believes true success is building a business that aligns with your deepest values, where Family First isn't a slogan, it's the foundation.β¨
His mission is to ensure you don't just build a successful business, but a life fully lived.
Why Next Level Coaching is Your Final Stop.
Identity-First, Not Strategy-First
We fix the root, not the symptom. You don't have a business problem; you have an identity problem. We solve it.
Primal & Direct
No fluff. No corporate jargon. Just bold, no-nonsense truth that cuts through the noise and gets results.
The Aussie Edge, Family First
Grounded, relatable, and fiercely protective of your values and legacy. We keep it real.
Empowering Over Fixing
We don't rescue. We reveal. We equip you with the tools to lead yourself, for life.
Proven Arc, Real Results
From Jim's franchisees to national brand owners, our frameworks work because the core problem is always the same.
Your Leadership Gap Is Measurable, Letβs Fix It
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